Famous faces, including digital creator Lottie Tomlinson, motivational speaker Malin Andersson, TV presenter Richard Arnold and actress Davinia Taylor share personal accounts of grief in support of Sue Ryder’s Grief Kind campaign to help the nation better support loved ones through a bereavement.
A new survey commissioned by leading bereavement charity, Sue Ryder reveals that 86% of people who have experienced a bereavement in the UK felt alone in their grief, with the primary reason being that those around them didn’t know what to say or do to help them (81%).
Grief is something we will all have to go through, yet over two fifths (44%) of the British public admit that they have felt unsure of what to say when someone tells them a close relative or friend has died.
Recognising that it can be difficult to know how to support a loved one, Sue Ryder has launched Grief Kind, a new campaign which aims to equip people with the know-how and confidence to support friends and family through a bereavement, so that no one has to go through grief alone.
The famous faces supporting the campaign include digital creator Lottie Tomlinson, motivational speaker Malin Andersson, TV presenter Richard Arnold and actress Davinia Taylor, all of whom have first-hand experience of grief.
The celebrities have joined forces with Sue Ryder to create an emotive photo and video series to shine a light on what helped, or would have helped, them through their grief. In sharing their personal experience, the celebrities hope to enable others to better support grieving friends and relatives.
Heidi Travis, Chief Executive Officer of Sue Ryder says: “Sadly, as a society we are experiencing a moment in time where many of us will want to be there to support a grieving loved one. However, when it comes to something as tough as grief, it can be hard to know what to say or do that might help.
“People who have been bereaved have told us that all too often their loved ones and their support networks are so scared of getting it wrong that they do nothing at all. This is leaving many people feeling isolated in their grief.
“We want our Grief Kind campaign to provide people with advice, knowledge and confidence to help those close to them to navigate the toughest moments of their lives.”