JoJo Maman Bébé Opening New Store in Henley

JoJo Maman Bébé, the UK’s leading mother and baby boutique brand, will be opening a new store in Market Place at the beginning of October. The store will stock the full range of quirky and imaginative baby and children’s collections, a complete maternity collection plus nursery products, gifts and toys.

Loyal local mail order customers of this multi-channel brand have been campaigning for a JoJo store in the area. Finally, after searching for the ideal location, JoJo is set to become a destination shop for parents and grandparents from across the area, as well as the place to go for gorgeous new baby gifts. Laura Tenison, Founder and MD of JoJo adds “Henley has long been on our agenda after receiving lots of emails from young families wanting us to open, but finding the right location took time.”

The good news is already gathering momentum via social networking channels. Laura explains “Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. Just before opening, we will email local customers and incentivise them to visit the town and our store.  They are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.”