EAST, the ladies’ fashion retailer opened its 30th store in Henley on Friday in the old Mistral shop at 34-36 Bell Street.
EAST started as a small independent boutique on the Fulham Road, London in 1994 and now has stores across the UK. EAST is a distinctive lifestyle destination for women who want effortless, individual style with an Eastern influence.
Paula Young, the store manager who previously worked for Jaeger in Henley said, “I’m really excited to be running this new store in Henley as I think EAST offers something totally different. As well as the normal season clothing ranges, EAST offers a Winter Sun range all year round which is great for those going on holiday in the cooler months I think the shop will be do really well too as it is in the main shopping street.”
The Mayor, Councillor Julian Brookes after officially opening the shop by cutting the ribbon said, “I’m really happy to be here to celebrate the opening of this shop and I wish them every success.”