New Beer Finish Sponsor for Henley Swim’s Club to Pub Event

Henley Swim has announced a new partnership with Italian beer Peroni Nastro Azzurro for its summer Club to Pub Swim.

The Club to Pub  swim will be taking place on Saturday 24 July starting from Henley Rowing Club to the famous Angel on the Bridge pub. Peroni have become the Finish Sponsor for the 2021 event. On arrival at the pub decking directly from the river, swimmers will be handed a bottle of Peroni and a medal that doubles as a bottle opener. They can enjoy their beer on the pub decking, along with a delicious burger from the Angel BBQ.

Winners of the various categories, including special prizes for teams and those that choose to swim without wetsuits, will also receive prizes from Peroni at a presentation attended by the Mayor.

Juliet Hume, Director of Operations for Henley Swim  said “We are thrilled that Peroni Nastro Azzurro have agreed to be our Finish Sponsor for the Club to Pub. This event is so popular that it sells out every year – this year within a week of going on sale . The concept of the stunning town of Henley, an evening swim finishing with a super-premium beer and functional bottle-opening medal is unbeatable. To top this the support from this world renowned brand demonstrates that this event is well and truly on the map.”

Henley Swim have three other open water events in the Thames from June to August, covering 200m to 14km and catering for all types of swimmer from beginners to channel swimmers.


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