Henley Royal Regatta is delighted to announce Crew Clothing Company as its Official Clothing Partner in a three-year deal.
The new partnership will see the iconic British coastal brand create a bespoke, Henley-inspired clothing collection for both men and women. The new, beautifully designed range will incorporate the Henley Royal Regatta marks alongside Crew’s signature crossed oars. The collection will launch in late Spring 2021 and will include both leisure and formalwear.
Known for its classic yet stylish designs and love of stripes, Crew Clothing fits perfectly with the Regatta’s audience and its values of quality and quintessential British spirit.
The partnership with Henley Royal Regatta sees Crew further grow the brand and provide meaningful consumer engagement through on-site retail opportunities, unique hospitality experiences, and integrated year-round marketing and branding rights.
The partnership will also see Crew kitting out officials and shop staff during the prestigious annual event, in co-branded items from the official Crew HRR collection.
Speaking about the partnership, Sir Steve Redgrave CBE, Chairman of the Regatta’s Committee of Management said: “We are thrilled to announce our partnership with Crew Clothing Company, a brand whose values are synonymous with the Regatta. We are excited about the opportunity to develop a range for both women and men that embodies the spirit of the event and further shows the value of the HRR brand. We look forward to working together to develop a very successful and enjoyable partnership.”
Crew Clothing’s CEO, David Butler adds: “Crew Clothing has long been inspired by the rich heritage and traditions associated with rowing. Over 25 years ago, our brand story started with two crossed oars and this signature remains central to our designs today. The Regatta shares our respect for the finest in British style and we couldn’t be prouder to play such a central sartorial role at this prestigious event.”
The Crew Clothing Henley Royal Regatta collection will be available for pre-order in late Spring 2021, with the full collection launching in selected stores and online at crewclothing.co.uk in June.